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Sell your home

Build the sale around the move.

Price matters. So do preparation, timing, certainty and what has to happen after closing.

Before the listing

The sale begins before the sign goes up.

Start with why you are moving and what has to happen next. A seller who is also buying, relocating, waiting on new construction or working around a deadline needs a different strategy than someone with complete flexibility.

Preparation should solve buyer friction, not create a renovation project for the seller. The useful question is which repairs, cleaning, presentation and staging decisions improve the launch enough to justify the time and money.

Positioning

Your competition is what a buyer can choose instead.

Recent sales matter, but so do the active homes a buyer sees today, pending inventory, new construction incentives and the condition of competing properties.

Photography, video, showing readiness and price should tell the same story. If the marketing says premium and the first showing says compromise, the market notices immediately.

The contract

The highest number is not automatically the strongest offer.

Financing, appraisal exposure, inspection terms, concessions, possession, closing date and the buyer's ability to perform all affect the quality of an offer. The right comparison is the complete contract and how well it protects the move you need to make next.

When you are also buying

Two transactions can create one problem if the timing is ignored.

Contingencies, temporary housing, rent-backs, simultaneous closings, bridge financing and new-build timelines each create different tradeoffs. The strategy should be designed before an offer on the next home forces the issue.

Rebecca's job is not simply to market the property. It is to coordinate preparation, positioning, negotiation and transaction decisions around the outcome you actually need.

Talk through your sale